The 'performance' messaging came to life with snapshots of co-worker's sports cars, cropped tightly and used as textures.
Above: Print-ready lockup for the finished piece. Below: The original schematics called for a double-gatefold CD carrier with pouch. at the last minute, I removed the pocket and swapped in a self-adhesive CD dot. This allowed our team to move to a smaller printing press, shorten the turn-around time, and avoid a custom die charge.