Above: Wireframe, desktop, and mobile views of the landing page's first release. I worked with a front-end engineer to ensure the consistent cross-device display of the hero image and other elements. Below: Custom icons and alternates created for the features and benefits section.
About a month after launch, additional content was written and the scope of the page was changed. This allowed us to revisit the original design. The animation below shows a proposed page animation to help build visual interest, driving traffic to the new guide.