graphic designer / visual designer
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‘Small business’ landing page for NerdWallet

NerdWallet is the premier resource for free financial information on the internet. To support this mission, I created a dedicated landing page that contained all of the company's small-business-related articles, reference materials and loan calculators on a single page. 

 Above: Wireframe, desktop, and mobile views of the landing page's first release. I worked with a front-end engineer to ensure the consistent cross-device display of the hero image and other elements. Below: Custom icons and alternates created for the features and benefits section.

Above: Wireframe, desktop, and mobile views of the landing page's first release. I worked with a front-end engineer to ensure the consistent cross-device display of the hero image and other elements. Below: Custom icons and alternates created for the features and benefits section.

 About a month after launch, additional content was written and the scope of the page was changed. This allowed us to revisit the original design. The animation below shows a proposed page animation to help build visual interest, driving traffic to the new guide.   

About a month after launch, additional content was written and the scope of the page was changed. This allowed us to revisit the original design. The animation below shows a proposed page animation to help build visual interest, driving traffic to the new guide.

 

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