IDEO.org and its sister company IDEO are design-industry-famous for their approach to collaboration. Owing to this multidisciplinary working style, my contributions were not limited to design- and illustration-based ideation. Overall, it was a creatively satisfying experience.
These UX concepts and illustrations were developed with product and experience designers at IDEO.org, whose mission is to improve the lives of people in poor and vulnerable communities. The services proposed here specifically targets Americans. The United States has a lower rate of personal savings compared to most countries, developed or otherwise.
The main touchpoints for the target audience of these campaigns included mobile apps, social spaces, physical goods, games and advertising.