At Scoop, our Creative Studio designed a suite of materials that addressed carpool program buyers from human resources, facilities and sustainability teams. Our Buyers Guide was a digital-first document designed to address all three audiences in one format, and as discrete buyer-focused standalone chapters with custom intros and call-to-action pages.
Three sets of double-sided onesheets, one for each type of enterprise benefits buyer, were created as a low-commitment sales tool for Scoop’s sales team to distribute at trade shows or digitally over email.
The Three Buyers Booklet served as a skimmable, high-level overview of the impact of carpooling in the enterprise, for distribution at benefits- and transportation-focused trade shows. Its unique half-page format stood out in the usual suite of brochures and onesheets found in those shows.