Social media & advertising projects
Sunrun Express to Referral Success Social Images
Sunrun is a company that installs and maintains residential solar. This social image campaign helped Sunrun grow through word of mouth. The mix of words and visuals was first built as an infographic and later remixed into assets for social posts, blog pieces, and email. Client: Sunrun.
Rightway Social Image and Ad System
Rightway’s social image architecture balances content needs with brand association. It adapts to audience targeting needs, flexibly uses user-generated content or stock photos, and adapts across formats — from structured, grid-based frames to expressive layouts featuring clipped-out portraits. This allows for ease of use by non-designers and creatives alike. Client: Rightway.
NerdWallet Avoid Payday Loans Outdoor Ad
NerdWallet aims to help folks build smart money skills. Since payday loan services are among the most predatory financial services, NerdWallet led a content push to call them out — sharing posts, guides, and this poster as part of the campaign. Client: NerdWallet.
ReWork Health Social Images and Ads
ReWork Health 2022 was Rightway’s first big event on health care change. To spread the word, our team tried out lots of copy, color, and layout choices—fine-tuning each mix to help the message land well on ads and social posts. Client: Rightway.