Identity & icon projects
Identity projects
Paraduxx Wines Identity
Symbol component of a limited-edition redesign of the Duckhorn sub-brand, Paraduxx. Label by Katie Bradshaw/Level LLC. Client: Duckhorn Winery.
Gallery Carte Blanche Identity
Identity system for a photo gallery and store specializing in curated, limited edition art prints. Client: Gwen Lafage/Gallery Carte Blanche
The San Francisco Marathon Identity
Logo for a marathon and related running events in San Francisco, California. Client: San Francisco Marathon via Paul Huber/Firewood SF.
Donaghy Farms Identity
Proposed logo for a wholesale food distribution company. Client: Donaghy Sales via Joachim Schirmacher/Arts House.
Dongtan Golf and Country Club Identity
Proposed logo for a residential development in Shanghai. Client: Dongtan Golf and Country Club via Adrienne Eberhardt Design.
Fantastic Labs Identity
Part of a rebranding initiative for Neocraft, an audio software and hardware engineering company. Client: Fantastic Labs via Paul Huber/Firewood SF.
Fresno Arts Council Identity
Logo for an arts advocacy non-profit representing a diversity of art styles and artists. Client: Fresno Arts Council via Michael Parola Design.
Seven Rentals Identity
Logo developed for a film and video equipment rental company. Client: Seven Rentals via Joachim Schirmacher/Arts House.
Salt Aire Dunes Identity
Proposed logo and graphics for a luxury condo complex on Grayland, Washington’s Cranberry Coast. Client: Salt Aire Dunes via Michael Dunn/DunnBrand.
Justice Party Identity
Identity developed for a political organization developed in the wake of the Occupy Wall Street movement. Client: Justice Party USA.
Merced Mexico Fruit Alliance Identity
Trade group logo for products sourced from Central California and Mexico. Client: Merced Mexico Fruit Alliance via Michael Parola Design.
Pickford Pictures Identity
Identity created for Joel Pickford, cinematographer and visual artist. Joel Pickford via Michael Parola Design.
Icon projects
Citrix Virtualization app icon
Part of a broader set, this icon accesses an app's virtualization function. Client: Citrix via Paul Huber/Firewood SF.
Health Mart icon system extension
This additional set of icons complement the clarity of the original library for this pharmacy client. Client: Health Mart for McKesson.
NerdWallet Side Gigs article icons
These iconic scenes were created for an article and infographic that focused on earning income on the side. Client: NerdWallet.
NerdWallet Small Business Portal icons
This icon set, with hover states, reflected small business benefits for a content portal. Client: NerdWallet.
Scoop Carpool Cancelation Flow icons
This icon set reinforces and clarifies the otherwise complex messaging around trip changes in the app. Client: Scoop.
Sunrun icon system extension
This set of icons were crafted to drive blog visiblity and traffic in their lifecycle emails. Client: Sunrun.