Identity & icon projects
Identity projects
Gallery Carte Blanche Identity
Identity system for a photo gallery and store specializing in curated, limited edition art prints. Client: Gwen Lafage/Gallery Carte Blanche
Dongtan Golf and Country Club Identity
Proposed logo for a residential development in Shanghai. Client: Dongtan Golf and Country Club via Adrienne Eberhardt Design.
Donaghy Farms Identity
Proposed logo for a wholesale food distribution company. Client: Donaghy Sales via Joachim Schirmacher/Arts House.
Fantastic Labs Identity
Part of a rebranding initiative for Neocraft, an audio software and hardware engineering company. Client: Fantastic Labs via Paul Huber/Firewood SF.
Paraduxx Wines Identity
Symbol component of a limited-edition redesign of the Duckhorn sub-brand, Paraduxx. Label by Katie Bradshaw/Level LLC. Client: Duckhorn Winery.
Fresno Arts Council Identity
Logo for an arts advocacy non-profit representing a diversity of art styles and artists. Client: Fresno Arts Council via Michael Parola Design.
Seven Rentals Identity
Logo developed for a film and video equipment rental company. Client: Seven Rentals via Joachim Schirmacher/Arts House.
Salt Aire Dunes Identity
Proposed logo and graphics for a luxury condo complex on Grayland, Washington’s Cranberry Coast. Client: Salt Aire Dunes via Michael Dunn/DunnBrand.
Justice Party Identity
Identity developed for a political organization developed in the wake of the Occupy Wall Street movement. Client: Justice Party USA.
Merced Mexico Fruit Alliance Identity
Trade group logo for products sourced from Central California and Mexico. Client: Merced Mexico Fruit Alliance via Michael Parola Design.
The San Francisco Marathon Identity
Logo for a marathon and related running events in San Francisco, California. Client: San Francisco Marathon via Paul Huber/Firewood SF.
Pickford Pictures Identity
Identity created for Joel Pickford, cinematographer and visual artist. Joel Pickford via Michael Parola Design.
Icon projects
Citrix Virtualization app icon
Part of a broader set, this icon accesses an app's virtualization function. Client: Citrix via Paul Huber/Firewood SF.
Health Mart icon system extension
This additional set of icons complement the clarity of the original library for this pharmacy client. Client: Health Mart for McKesson.
NerdWallet Side Gigs article icons
These iconic scenes were created for an article and infographic that focused on earning income on the side. Client: NerdWallet.
NerdWallet Small Business Portal icons
This icon set, with hover states, reflected small business benefits for a content portal. Client: NerdWallet.
Scoop Carpool Cancelation Flow icons
This icon set reinforces and clarifies the otherwise complex messaging around trip changes in the app. Client: Scoop.
Sunrun icon system extension
This set of icons were crafted to drive blog visiblity and traffic in their lifecycle emails. Client: Sunrun.