All posted projects
McKesson — Marketing Collateral Series
This suite of materials was developed to extend the brand language across formats not-yet defined by the agency-issued guidelines. The US Pharma Marketing team led the creative development—translating core brand elements into new executions that supported business goals while maintaining visual and strategic alignment. Client: McKesson.
Rightway Enterprise Marketing Materials — Modular Grid System
A flexible grid system supports the sellsheets shown here, anchored by headline narratives and key data points. This adaptable structure also extends across enterprise-facing materials—including sales proposals and whitepapers—ensuring consistency and clarity throughout the broader marketing toolkit. Client: Rightway.
Rightway Trade Show Booth Experience
The sales and marketing teams deploy this set of ten foot backdrops and eighty inch pull up banners at trade shows and similar events across the country. Client: Rightway.
Rightway Direct Mail Onboarding Kit
This folded 11" × 17" mailer was designed to boost new member engagement while streamlining production costs. Replacing a previous multi-insert packet, it combines a personalized welcome letter with QR codes linking to digital resources. Client: Rightway.
McKesson ideaShare Public Policy Deck
Created for a breakout session at McKesson’s annual ideaShare conference, this presentation highlighted key trends, regulatory updates, and innovations shaping the pharmacy landscape. Designed to inform and engage internal stakeholders, the deck supported cross-functional dialogue within one of the nation’s largest healthcare organizations. Client: McKesson.
OneLogin Deck Template
OneLogin uses this small-screen-optimized deck template to tell product and brand stories from a variety of touchpoints. Client: OneLogin.
U.S. Pharma Awards Night Event Presentation & Materials
Created for a celebratory dinner at McKesson’s annual sales conference in Las Vegas, this widescreen presentation honored award recipients in the Bellagio’s grand ballroom. A night-sky concept—featuring constellations and aurora-inspired color—shaped the visual language across supporting materials including signage, menus, and table settings, adding cohesion and ceremony to the evening. Client: McKesson.
Rightway – Series D Fundraising Deck
This deck refines an earlier system created for quick-turn business pitches, shifting instead to a high-touch, designer-led approach tailored for Rightway’s March 2024 Series D fundraising round. Close collaboration between design and senior leadership resulted in sharper messaging and elevated visuals that aligned more tightly with strategic goals. Client: Rightway.
Rightway Member Email Redesign
Winning a company with 120,000 U.S. employees was a major win for this healthcare benefits provider, boosting the number of employees served by 66%. That momentum kicked off a push to revamp the email design library. The new suite of layouts and templates replaced the old patchwork of one-off messages with a streamlined, mobile-first system—smart, flexible, and made to scale. Client: Rightway.
Rightway Small Business Landing Page
NerdWallet launched this page to bring together free small-business content and premium offerings in one place. Central Creative partnered with the Content, Marketing, and Engineering teams to make the most of a compact layout, with a focus on driving meaningful user engagement. Client: NerdWallet.
Rightway ABM Event Email Invitations
This style broke from the core brand, and was reserved solely for account-based marketing campaigns. Sales reps shared these invitations with top leads or key clients to spark close, high-touch talks. The clean grid and high-contrast scheme project a elegance and exclusivity for these small, high-end events. Client: Rightway.
Paraduxx Wines Identity
Symbol component of a limited-edition redesign of the Duckhorn sub-brand, Paraduxx. Label by Katie Bradshaw/Level LLC. Client: Duckhorn Winery.
Gallery Carte Blanche Identity
Identity system for a photo gallery and store specializing in curated, limited edition art prints. Client: Gwen Lafage/Gallery Carte Blanche
The San Francisco Marathon Identity
Logo for a marathon and related running events in San Francisco, California. Client: San Francisco Marathon via Paul Huber/Firewood SF.
Donaghy Farms Identity
Proposed logo for a wholesale food distribution company. Client: Donaghy Sales via Joachim Schirmacher/Arts House.
Dongtan Golf and Country Club Identity
Proposed logo for a residential development in Shanghai. Client: Dongtan Golf and Country Club via Adrienne Eberhardt Design.
Fantastic Labs Identity
Part of a rebranding initiative for Neocraft, an audio software and hardware engineering company. Client: Fantastic Labs via Paul Huber/Firewood SF.
Fresno Arts Council Identity
Logo for an arts advocacy non-profit representing a diversity of art styles and artists. Client: Fresno Arts Council via Michael Parola Design.
Seven Rentals Identity
Logo developed for a film and video equipment rental company. Client: Seven Rentals via Joachim Schirmacher/Arts House.
Salt Aire Dunes Identity
Proposed logo and graphics for a luxury condo complex on Grayland, Washington’s Cranberry Coast. Client: Salt Aire Dunes via Michael Dunn/DunnBrand.
Justice Party Identity
Identity developed for a political organization developed in the wake of the Occupy Wall Street movement. Client: Justice Party USA.
Merced Mexico Fruit Alliance Identity
Trade group logo for products sourced from Central California and Mexico. Client: Merced Mexico Fruit Alliance via Michael Parola Design
Pickford Pictures Identity
Identity created for Joel Pickford, cinematographer and visual artist. Joel Pickford via Michael Parola Design.
Citrix Virtualization app icon
Part of a broader set, this icon accesses an app's virtualization function. Client: Citrix via Paul Huber/Firewood SF.
Health Mart icon system extension
This additional set of icons complement the clarity of the original library for this pharmacy client. Client: Health Mart for McKesson.
NerdWallet Side Gigs article icons
These iconic scenes were created for an article and infographic that focused on earning income on the side. Client: NerdWallet.
NerdWallet Small Business Portal icons
This icon set, with hover states, reflected small business benefits for a content portal. Client: NerdWallet.
Scoop Carpool Cancelation Flow icons
This icon set reinforces and clarifies the otherwise complex messaging around trip changes in the app. Client: Scoop.
Sunrun icon system extension
This set of icons were crafted to drive blog visiblity and traffic in their lifecycle emails. Client: Sunrun.
Expanding an icon library to an illustration system for McKesson
Building on FutureBrand's "For Better Health" theme, the U.S. Pharma Marketing design team expanded the existing flat icon system into a cohesive illustration language. Clockwise from top left: drug compounding and distribution editorial illustration; Fetch ordering portal identity; Affordable Care Act editorial illustrations. Client: McKesson.
IDEO.org Savings Story Illustrations
In collaboration with product designers at IDEO.org, I helped conceptualize and illustrate strategies to encourage Americans to save more of their income. These early visual explorations communicated the organization’s design approach and storytelling potential to prospective partners and funders. Client: IDEO.org.
Scoop Intranet & Editorial Illustrations
Top row: banner art for an enterprise carpooling company’s internal intranet. Bottom row: editorial illustration for a data security whitepaper shared externally with customers and prospects. Client: Scoop.
Sunrun Customer Email Illustration Series
To create Sunrun’s weekly emails to residential solar customers, Enrico partnered with the CX team to deliver these illustrated asssets. Clockwise top left, subjects included: solar installations in San Francisco; rebates for EV charging gear; tips on food safety; how to spot energy waste. Client: Sunrun.
Jazzmazing celebration graphic
This custom typographic marked the retirement of the U.S. Pharma Marketing Team's jazz-loving production coordinator. Client: McKesson.
Feelin' Groovy 1970's themed fundraiser identity
This custom event identity was developed for “Feelin’ Groovy,” a 1970s-themed fundraiser brought to life with era-specific decor, music, and visual style. Client: Toys for Tots, for Pelco.
Don Figo for Massimo Monticelli
Named by Winemaker Massimo Monticelli for its laid-back flair, Don Figo (“Mr. Cool”) Pinot Noir reflects a lifestyle of confident ease—crisp shirts, weekend rides, and zero pretension. The label design pairs a bold signature with wood textures and earthy tones, embodying its effortless charm. Favorite execution on top, final shipped version below. Client: Massimo Monticelli.
NerdLove Valentine’s Day Celebration Typography
At NerdWallet, employees—fondly called “Nerds”—are at the center of the company’s culture. For one Valentine’s Day, the People Operations team brought that spirit to life with thoughtful touches like balloons, heart-shaped desserts, and a flamenco guitarist in the lunchroom. This custom script illustration was one of many created by the Central Creative team to mark the occasion. Client: NerdWallet.
NerdWallet Odds of a Fatal Accident Infographic
This infographic breaks down the chances of various types of fatal accidents in a way that’s easy to understand. Because the topic deals with serious and sometimes unsettling data, the visuals were created with a light, less literal style—making the information approachable without downplaying its importance. Client: NerdWallet.
Rightway Big 3 PBMs Infographic
This infographic was developed to visualize the outsized influence of the three dominant pharmacy benefit managers in the U.S. Using a data-centric design approach, each piece highlights the systemic impacts of market consolidation—elevated drug prices, opaque business practices, and diminished outcomes for patients. Client: Rightway.
Health Mart Preferred Networks Infographics
These infographics were created to support a guide for independent pharmacies joining the Health Mart network. Designed to simplify the complexities of Medicare Part D, the visuals distill key information into approachable, easy-to-scan formats that clarify challenges and benefits at a glance. Client: McKesson.
NerdWallet Relatable Economics Infographic Series
This infographic series brought economic data to life through engaging, accessible visuals. Topics ranged from the draw power of visiting MLB teams, to America’s fastest-growing home values, to the viability of launching a craft brewery. Each piece translated complex stats into stories designed to inform and spark curiosity. Client: NerdWallet.
NerdWallet Fraud Crimes Infographic
This infographic distills key data on the top 10 most common types of fraud reported by law enforcement, alongside rising fraud trends and average financial losses. A supporting callout section offers actionable steps for identity theft victims. Designed for clarity and impact, the piece complements NerdWallet’s data-driven editorial approach. Client: NerdWallet.
Rightway Social Image and Ad System
Rightway’s social image architecture balances content needs with brand association. It adapts to audience targeting needs, flexibly uses user-generated content or stock photos, and adapts across formats — from structured, grid-based frames to expressive layouts featuring clipped-out portraits. This allows for ease of use by non-designers and creatives alike. Client: Rightway.
NerdWallet Avoid Payday Loans Outdoor Ad
NerdWallet aims to help folks build smart money skills. Since payday loan services are among the most predatory financial services, NerdWallet led a content push to call them out — sharing posts, guides, and this poster as part of the campaign. Client: NerdWallet.
ReWork Health Social Images and Ads
ReWork Health 2022 was Rightway’s first big event on health care change. To spread the word, our team tried out lots of copy, color, and layout choices—fine-tuning each mix to help the message land well on ads and social posts. Client: Rightway.
Sunrun Express to Referral Success content campaign
Sunrun is a company that installs and maintains residential solar. This social image campaign helped Sunrun grow through word of mouth. The mix of words and visuals was first built as an infographic and later remixed into assets for social posts, blog pieces, and email. Client: Sunrun.
Holiday greetings animation for Onelogin
Onelogin is a single sign-on identity brand promising system administrator control and privacy. Log-in credentials transform into asterisks and then snowflakes, delivering a winter wonderland of security. Client: Onelogin.
Fuel capacity indicator for Moda
Moda is a mobility brand centered around shared urban transportation. Nautical and industrial gauges inspired the shapes and animation styles for the final widget for use in digital dashboards. Client: Moda via Paul Huber/Firewood SF.