Collateral & long form projects
McKesson — Marketing Collateral Series
This suite of materials was developed to extend the brand language across formats not-yet defined by the agency-issued guidelines. The US Pharma Marketing team led the creative development—translating core brand elements into new executions that supported business goals while maintaining visual and strategic alignment. Client: McKesson.
Rightway Enterprise Marketing Materials — Modular Grid System
A flexible grid system supports the sellsheets shown here, anchored by headline narratives and key data points. This adaptable structure also extends across enterprise-facing materials—including sales proposals and whitepapers—ensuring consistency and clarity throughout the broader marketing toolkit. Client: Rightway.
Rightway Trade Show Booth Experience
The sales and marketing teams deploy this set of ten foot backdrops and eighty inch pull up banners at trade shows and similar events across the country. Client: Rightway.
Rightway Direct Mail Onboarding Kit
This folded 11" × 17" mailer was designed to boost new member engagement while streamlining production costs. Replacing a previous multi-insert packet, it combines a personalized welcome letter with QR codes linking to digital resources. Client: Rightway.