Email campaign & landing page projects
Rightway Member Email Redesign
Winning a company with 120,000 U.S. employees was a major win for this healthcare benefits provider, boosting the number of employees served by 66%. That momentum kicked off a push to revamp the email design library. The new suite of layouts and templates replaced the old patchwork of one-off messages with a streamlined, mobile-first system—smart, flexible, and made to scale. Client: Rightway.
Rightway Small Business Landing Page
NerdWallet launched this page to bring together free small-business content and premium offerings in one place. Central Creative partnered with the Content, Marketing, and Engineering teams to make the most of a compact layout, with a focus on driving meaningful user engagement. Client: NerdWallet.
Rightway ABM Event Email Invitations
This style broke from the core brand, and was reserved solely for account-based marketing campaigns. Sales reps shared these invitations with top leads or key clients to spark close, high-touch talks. The clean grid and high-contrast scheme project a elegance and exclusivity for these small, high-end events. Client: Rightway.