NerdWallet Small Business landing page
NerdWallet commissioned this page to curate small-business-focused free articles and paywalled premium services into a single page. The Central Creative design team worked with the Content, Marketing, and Engineering teams to maximize opportunities for user engagement in a small space. View the icons here.
Rightway member email redesign
The result of signing on a new client as large as Tyson Foods was a 66% increase in employees served for Rightway, which prompted an effort to overhaul the email design library. This new set of designs and templates replaced an older library of ad-hoc emails with a flexible yet simplified mobile-first system.
Rightway ABM event email invitations
This format breaks from the core look and feel of Rightway marketing materials, developed exclusively for Rightway’s account based marketing efforts. Sales team members send these invitations to select prospects or other VIPs to facilitate small, high-touch interactions. Aesthetically, a classic letterpress grid and monochrome palette communicates elegance and exclusivity for these small-group, high-spend hospitality events.
Enrico Limcaco
Creative director and senior designer
Based out of the idyllic suburbs of Alameda, California. Serving the San Francisco Bay Area and beyond.