Sunrun Express to Referral Success social images
I developed this family of images to drive customer referrals for Sunrun, a solar energy system installer and servicer. The layout of copy and visuals were created for an infographic, which was repurposed into assets for use across social media, blog content, and email.
Rightway social image architecture
This system allowed for the brand to shine through across applications with different volumes of copy, featured user-generated content vs. stock images, across static boxy layouts vs. more dynamic layouts utilizing clipped-out portraits.
ReWork Health social images and ads
ReWork Health 2022 was Rightway's inaugural conference for healthcare reform. Our team iterated on hundreds of copy, color, element and layout variations to drive awareness across ad platforms and social networks.
NerdWallet Avoid Payday Loans outdoor ad
NerdWallet positions itself as an advocate for financial literacy. As the most predatory financial product in the marketplace, payday loans were the target of a campaign of articles and other materials appearing alongside this poster.
Enrico Limcaco
Creative director and senior designer
Based out of the idyllic suburbs of Alameda, California. Serving the San Francisco Bay Area and beyond.