Rightway trade show booth experience
Sales and marketing teams deploy this set of ten foot backdrops and eighty inch pull up banners at trade shows and similar events across the country.
Rightway direct mail onboarding mailer
This direct mail was a high-impact way to drive new member engagement and awareness. This piece resulted from a cost-cutting initiative, replacing several inserts that appeared in an older edition. This 11” x 17” folded mailer integrates a personalized welcome letter and uses QR codes to point users to digital versions of the booklets and brochures in the older version. For new members requiring additional documents, a custom converted shipping envelope (not pictured here) enclosed all the pieces while allowing address information to be visible in a die-cut window.
Rightway enterprise marketing collateral system
High-level narratives and figures anchor the flexible grid system across sellsheets shown here. This system is also found in other enterprise-facing marketing pieces such as sales proposals and whitepapers.
McKession marketing collateral series
This body of marketing materials were designed to activate and extend the McKesson brand language into a variety of executions and formats not codified in the brand agency’s standards document, but were instead fleshed out by the US Pharma Marketing team.
Scoop print collateral series
Purple background: This modular document transforms from a sixteen page self-cover printed document to several smaller educational modules based on a particular prospects concerns. Gray background: sellsheets targeted at enterprise Human Resources buyers and benefit-buyer influencers.
Enrico Limcaco
Creative director and senior designer
Based out of the idyllic suburbs of Alameda, California. Serving the San Francisco Bay Area and beyond.